The next chapter of marketing is agentic.
Adobe introduces CX Enterprise, bringing AI agents into the customer lifecycle. Here’s the announcement worth reading.
AT THE INTERSECTION OF MARKETING & TECHNOLOGY
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Your connection to marketing technology in Hong Kong and beyond. Discover ideas, get expert guidance, and grow with a global business community.
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SIGNALS, NOT NOISE
Explore news & insightsA wider view of what’s next.
Hong Kong’s marketing community comes together.
MarketingPulse and eTailingPulse brought together more than 1,700 industry professionals, according to HKTDC.
Your next marketing workflow might cross platforms.
Adobe expands its partner ecosystem to connect agentic tools with the platforms marketing teams already use.
MARTECH HK ORIGINALS
Explore all articlesPractical ideas. A clearer next step.
Ten practical guides to martech and AI for marketing. Articles are written in Traditional Chinese.
Martech 策略Traditional Chinese
香港中小企 Martech 入門：用一條客戶旅程，建立第一套 AI 營銷系統
由客戶查詢到銷售跟進，了解香港中小企如何選擇 CRM、連接數據及導入 AI，用一條完整客戶旅程建立可量度的 Martech 系統。
AI 內容行銷Traditional Chinese
AI 寫文之後，誰為內容負責？建立有品牌觀點的內容生產流程
AI 令寫作更快，企業仍需要清楚的選題、品牌觀點及事實核對。本文提供內容簡報、審稿分工和跨渠道再利用的實際做法。
搜尋與內容策略Traditional Chinese
GEO 與 SEO 有甚麼分別？香港企業應如何面對 AI 搜尋
了解 GEO、AI 搜尋與 SEO 的關係。從可索引頁面、原創觀點到引用追蹤，建立務實的 AI 搜尋內容策略，避免相信排名保證。
CLARITY FOR YOUR NEXT MOVEGood questions.
Good questions.
Practical direction.
Choosing a platform? Exploring Asia? Bringing AI into your marketing? Start with a conversation about what your business needs.